Back to the basics ; For the life insurance industry, one of the few bright spots in the economy currently, the slowdown has been a good time to refocus its priorities.

For the life insurance industry, one of the few bright spots inthe economy currently, the slowdown has been a good time to refocusits priorities. As heady economic growth numbers taper down, theindustry is back to the basics of making invested capital work. Asthe equity markets have tanked, unit linked plans the engine forgrowth in recent times have taken a back seat. However, the CEO of atop insurance company says,from a posttax perspective ULIPs willcontinue to be attractive.That apart, for existing players it alsomeans that instead of chasing new business, the focus is now onprofitability and metrics such as persistency and agentproductivity.Insurance expert, Ashvin Parekh of …